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HP Launched Its First Cartridge-Free Laser Printer In UAE

Now smart printing reinvent on another level. World’s first cartridge-free laser printer launched in UAE by the HP Neverstop Laser.

Designed specifically for small and medium business (SMB) owners, the launch of the revolutionary printer saw close to 200 entrepreneurs and business owners gather at The Atlantis to discuss market opportunities, challenges on starting up and insights on their success.

The launching included the presence of Peter Oganesean, Managing Director of HP Inc. UAE and East Africa, Tony Bssat, Category Head of Printing Business Unit of HP Inc. Middle East, KSA and East Africa and other executives from the HP leadership team. Notable entrepreneur and business owner Ronaldo Mouchawar, Vice President, Amazon MENA, and co-founder,, also joined the launch to lead discussions about his journey of scaling up in the SMB industry.

The idol product of the event, the Neverstop Laser is an innovative, rapid reload laser printer that enables efficiencies for entrepreneurs who want to work without interruptions.

Peter Oganesean, Managing Director of HP Inc. UAE and East Africa said, “Market reports estimate employment potential for small and medium-sized enterprises in the GCC to touch 22 million, with the sector valued to be worth $920 billion by 2023. This offers a huge opportunity to cater to an audience that demands hassle-free products to increase efficiency. The idea behind this launching this printer was to reduce common interruptions thus giving entrepreneurs and SMBs a chance to focus on running a seamless business operation.”

“SMBs form the support of the UAE economy, containing 86% of the total private-sector workers and more than 60% of the country’s current GDP. Our ambition is to fulfill our customer's demand for a low cost per page and the number of pages they print. That is why we’re extremely proud to introduce this game-changing technology to the UAE and play a role in the growth of the SMB sector.”

“With more than half of businesspersons and small to medium business owners agreeing that their businesses cannot operate without a printer – we designed this unique product to give the entrepreneurs a competitive edge in the marketplace,” said Tony Bssat, Category Head of Printing Business Unit at HP Inc. Middle East.

He commented, “Besides meeting customer demands, another aspect that is very important to us is sustainability. This shows what we do and is reflected in the Neverstop Laser design which is made with more than 25 percent recycled plastic while the toner reloads kit is made of 75 percent recycled plastic.”

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Posted on :1/6/2020