In 2023, Rolls-Royce Motor Cars saw tremendous demand and sales throughout the Middle East and Africa Region, resulting in a 35% year-over-year growth.
In 2023, Rolls-Royce Motor Cars will embark on an incredible journey across the Middle East and Africa. The remarkable demand for Rolls-Royce Bespoke, which in 2023 reached new record levels, highlights the region's growing significance as a center of luxury appreciation, as demonstrated by the region's year-over-year growth of 35%, according to Cesar Habib, Regional Director, Rolls-Royce Motor Cars Middle East & Africa.
"This extraordinary achievement is thanks to the unwavering passion, dedication, and continual commitment demonstrated by our esteemed dealer partners and their teams throughout the region; their commitment has been instrumental in our outstanding success," he continued.
Unmatched performance throughout Rolls-Royce's entire model range, particularly with regard to Spectre—the brand's revolutionary all-electric super coupé—have propelled the Middle East's growth. According to Habib, the Spectre's sizable order book, which extends until 2025, is proof positive of its appeal in luring in new and younger customers.
"We are extremely proud of our bespoke commissions, which have reached unprecedented heights. Although our area has always provided an inspiring backdrop for bespoke creations, we are still leading the way in bespoke commissions this year thanks to our partnership with the Private Office Dubai. In addition to helping our clients' visions come to life, the Private Office Dubai has been a haven for creativity and design, immersing them in the world of Rolls-Royce Motor Cars and fostering amazing relationships in the process," he stated.
"Emotions are running high for an even more memorable year in 2024. We eagerly anticipate our clients' unwavering passion in creating exceptional automobiles, and our dealer partners' ongoing investments in raising the bar for the brand experience.